The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have revolutionized the way players engage with gaming venues. At first designed to incentivize frequent visitors, these programs have developed into sophisticated systems that utilize data analysis to boost player encounters. According to a 2023 analysis by the American Gaming Association, nearly 70% of casino income comes from loyalty program enrollees, highlighting their importance in the field. One prominent figure in this field is Jim Murren, ex CEO of MGM Resorts International,…