Off-page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages. It gives the search engine an indication of how well the audience perceives a site, business, or product. That’s why we offer a free and Premium version of our WordPress plugin, allowing you to get started with SEO without too much trouble. Our free plugin comes with features like the SEO and readability analyses, which give you feedback on your content right away. Our Premium plugin gives you access to some more features like AI-powered features, a redirect tool, and the possibility to add multiple keywords per page.

• A good meta description is short, unique to one particular page, and includes the most relevant points of the page.
• This SEO tutorial lesson describes in-detail the three major Google search engine updates and the RankBrain algorithm.
• While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO.

Improving your website’s load times and ensuring it is mobile-friendly are essential steps in optimizing your site for search engines and providing a superior user experience. By addressing the common issues outlined and implementing the suggested solutions, you can significantly enhance your website’s SEO performance and stand out in the competitive digital landscape. Link building is a powerful strategy within SEO that requires creativity, persistence, and a focus on building genuine relationships and high-quality content. By employing the strategies outlined above, you can enhance your site’s authority, improve its search engine ranking, and drive targeted traffic to your website. Technical SEO is a foundational aspect of any comprehensive SEO strategy.

Even Google itself has been downplaying the importance of Core Web Vitals as a ranking factor, and there is a great article by Search Engine Journal about this if you want to learn more. Page experience includes existing SEO factors such as mobile-friendliness, website security, and page speed. It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates.

But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky. So I mentioned that term once in the first 25 words of my content. Specifically, you want to mention your main keyword at least once at the top of your page. But you may not know that the location of your keyword also makes a difference.

You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site.

Use a logical URL structure

Then, once you’ve found a page with lots of outbound links, run Check My Links on that page. This email lets the person know that you have a post coming out (or that just came out) on a topic that they’re interested in. And instead of shoving a link in their face, you ask them if they’d like to see it.

Authoritativeness and SEO

Here, you can find a comprehensive list of on-page SEO and technical issues impacting your website’s search performance. In the results, the “Top Opportunities” section will show you the keywords you’re missing out on (“Missing”). And those where your competitors have a higher ranking (“Weak”).

According to Levy, client perceptions, particularly where the business owner is your point of contact, are crucial. That means you must make sure you can see local search results similar to what they see. I spoke with Christopher Levy, director of growth at Marketing Six, about local SEO best practices.

To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your BHS Links topic the best – the focus keyword (also called the target keyword). We’ve covered the first step in this process – finding the right keywords – in the previous chapter. One of the biggest mistakes people make with keyword research is that they only look at the numbers they see in the keyword tool. You want to optimize your squat racks product page and you find the keyword “best squat rack”. It has a solid search volume and the difficulty is not too high.