Having that in mind, your website needs to be mobile friendly so that the visitor can have all the options which they would otherwise have on a desktop computer. First and foremost, if a person is unable to browse freely, he will quickly bounce from your website. In that regard, it is important to improve your website speed. First thing that you have to determine is whether your website is working properly. Before anything else, you need to create a viable strategy that will help you establish your goals.

• An SEO audit is your roadmap for how you’ll eventually get there.
• Your brand’s online performance can also be impacted by social media.
• This will give you a top-level view of what the tool has found, including the number of indexable vs. non-indexable pages, top issues, and an overall website health score out of 100.
• After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for.
• Making quick gains such as speeding up your site, fixing broken links or optimizing images may result in quick wins that improve user experience while remaining cost-efficient.

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SEO offers a global, 24/7 presence, driving free, organic traffic to your website. The reach is virtually unlimited, and your content is available around the clock. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.

Get a Prioritized List of Issues and Recommendations

Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool.

If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up. Keep in mind that you don’t need to force recrawling any time you change something on your website. W3C standards refer BHS Links to the technical specifications established by the World Wide Web Consortium (W3C).

These issues can lower your website’s rank, reduce visitors, and stop growth. It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to help you understand your website from a search engine’s perspective.

Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data. For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry.