Through their collaboration with Digitaloft, Finn, a car subscription service company, achieved remarkable results that showed the effectiveness of a well-executed digital PR strategy. This led to a 233% surge in organic traffic, and BHS Links 254 featured snippets won within ten months. When asked how these metrics contributed to their client’s revenue goals, they don’t have an answer. If a site is found to be in breach of these policies, it may be demoted…

Rank higher than competitors by incorporating core, competitive keywords around your site. With the right mix of SEO and marketing strategies from our experts at Peaks, your practice will gain authority online, allowing you to find more people in need of medical care. Discover how Healthcare SEO can transform your practice—and people’s lives. What are your goals? These bots follow links from page to page, discovering new and updated content across the web. If your…

In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. Overall, GSC is an invaluable tool for SEO, offering extensive data and insights across various aspects of website performance and health in Google Search. Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific…

I think it’s because it forces me to articulate things, which often leads me to conclude that I don’t know as much as I thought I knew. You can also look at search volume, but “Traffic potential” tends to be more accurate. For example, let’s say Google already has your blog homepage in its index. If you add an internal link to a new blog post from there, Google can “follow” that link to find the post….

It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience. It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the…

By default, all pages are assumed to have the “follow” attribute. Once you’ve ensured your site has been crawled, the next order of business is to make sure it can be indexed. That’s right — just because your site can be discovered and crawled by a search engine doesn’t necessarily mean that it will be stored in their index. In the previous section on crawling, we discussed how search engines discover your web pages. After…